Visa sees a 38% uplift in Singapore credit card transactions during the Youth Olympics. Ker-ching!

I'm not sure what's worse, a government partner or a brand partner not "getting" sponsorship?!

Great to see Arjun Atwal win on the PGA Tour last week. Gratifying to know I interviewed him x2 as he was becoming a name in Asia

China’s 1st FIFA Sponsor Announces Rise in Sales & Share Price

The company has this week announced growth in both sales and share price on the back of its World Cup Sponsorship.

Yingli representatives say the company’s share price on the New York Stock Exchange rose by $3.80 between 7 June and 23 July, bringing about a $560 million increase in market capitalisation.

The number of orders the company received in the first half of 2010 was 3.5 times that of the same period in 2009. The spokesman said sponsorship of the World Cup has given the company a global branding boost.

Share price of Yingli Green Energy Co. China's 1st World Cup sponsor rose by $3.80 (NYSE) 7JUN-23JUL. +$560 million market cap. WOW!!

World Cup sponsors Budweiser, MTN & Brazilian food co. Seara (who?) received little rise in awareness a/c to Survey Sampling International

Any Pakistani cricketer involved in this betting scandal should be fined, jailed THEN banned for life. They need a clearer msg