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Thursday, May 19, 2011

Still watching the IPL? Others aren't. Ratings have dropped 40% since 2010. Is the Bollywood bling too shallow for real cricket fans??

at 5/19/2011 12:10:00 PM

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Ben Flint: Singapore, Singapore; From parents who played sport at both national and international level, Ben has been immersed in sponsorship marketing for 14 years operating in UK, Europe and 9 years in Asia. His sponsorship consultancy - Podium - among other things owns ForeCast, Asia's only sponsorship database (available at www.asiasponsorshipnews.com) which has tracked pan-Asian sponsorship activity for the past 6 years. Ben currently heads up 'Fuse', Omnicom Media Group's specialist branded entertainment & sponsorship division. He is a regular commentator on the industry within mainsteam APAC media and at conferences. In a former life, he presented AXN’s sports news show, Samsung Sportsworld and ESPN Star Sports' Weekend Sportcenter.

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▼ 2011 (20)
- ► 11/13 - 11/20 (1)
  - Trends in Sports-Induced Violence http://ping.fm/t...
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  - China basketball does ugly
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  - Still watching the IPL? Others aren't. Ratings hav...
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  - Old-ish news but shame on WillingWillie gameshow i...
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  - A 'modest' $62.77m spent on players by IPL franchi...
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  - Indian cricket has yet again struck gold in 2010 w...

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