From parents who played sport at both national and international level, Ben has been immersed in sponsorship marketing for 14 years operating in UK, Europe and 9 years in Asia.
His sponsorship consultancy - Podium - among other things owns ForeCast, Asia's only sponsorship database (available at www.asiasponsorshipnews.com) which has tracked pan-Asian sponsorship activity for the past 6 years.
Ben currently heads up 'Fuse', Omnicom Media Group's specialist branded entertainment & sponsorship division. He is a regular commentator on the industry within mainsteam APAC media and at conferences. In a former life, he presented AXN’s sports news show, Samsung Sportsworld and ESPN Star Sports' Weekend Sportcenter.
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